Startup Fundraising Glossary

Navigate the world of startup financing with confidence

Explore a glossary of essential terms in startups, startup fundraising, bootstrapping and entrepreneurship. Decode the terminology and jargon with ease.

  • Pre-Money Valuation

    Pre-Money Valuation is the valuation of a company prior to an investment or financing event, which determines how much of the company new investors will own following their investment.

  • Pre-Seed Funding

    Pre-Seed Funding is an early investment aimed to help startups conduct market research and develop their product before they are ready to raise seed funding.

  • Preemptive Offer

    A Preemptive Offer is an offer made to existing shareholders giving them the opportunity to buy additional shares before the company offers them to new potential investors.

  • Preferential Allotment

    A Preferential Allotment is a process by which shares are allotted to a select group of investors (often existing shareholders) at a predetermined price, usually at a discount to the market price.

  • Preferred Creditor

    A Preferred Creditor is a creditor receiving priority over other creditors in terms of the payment from a debtor, especially in bankruptcy proceedings.

  • Preferred Return

    A Preferred Return is a profit distribution mechanism whereby preferred investors receive returns on their investment before any other class of shareholders.

  • Preferred Stock

    Preferred Stock represents equity shares that have preferential rights over common stock, including dividends and liquidation rights, often used in venture financing.

  • Press Release

    A Press Release is an official statement issued to newspapers giving information on a particular matter, used as a tool for startups to announce product launches, partnerships, or achievements.

  • Price Round

    A Price Round is a funding round where the investment is made at a specific valuation, setting the price per share for new investors.

  • Pricing Model

    A Pricing Model is the strategy or method used by a company to determine the best price for its products or services, considering factors like costs, demand, and competition.

  • Pricing Strategy

    A Pricing Strategy is the method a startup uses to set prices for its products or services, based on factors like cost, market demand, competition, and business objectives.

  • Primary Market

    The Primary Market is the market where securities are created and sold for the first time without involving intermediaries, facilitating capital raising by companies and governments.

  • Primary Offering

    A Primary Offering is the initial issuance of shares by a company to the public, leading to the collection of capital directly from investors.

  • Principal

    The Principal refers to the original sum of money borrowed in a loan, or the amount of the investment that is not subject to interest.

  • Private Equity

    Private Equity refers to investment funds, firms, or investors that directly invest in private companies, often resulting in significant ownership stakes.

  • Private Investment in Public Equity (PIPE)

    Private Investment in Public Equity (PIPE) is a type of investment in which private investors buy shares of publicly traded stock at a discount to the current market price.

  • Private Label

    Private Label refers to products manufactured by one company for sale under another company`s brand, often seen in consumer goods.

  • Private Market

    The Private Market refers to the part of the financial market involving transactions of securities that are not publicly traded, often accessible only to qualified investors.

  • Private Offering

    A Private Offering is a funding round where securities are sold not through a public offering, but rather through a private placement to a small number of chosen investors.

  • Private Placement

    A Private Placement is the sale of securities to a relatively small number of select investors as a way of raising capital, without the need to register the securities with the SEC.

  • Private Syndication

    Private Syndication is a funding approach where a group of private investors pools resources to invest in a venture, often facilitated by a lead investor or investment firm.

  • Pro Forma

    Pro Forma is a method by which financial results are calculated based on certain projections or presumptions, often used in valuations and financial modeling.

  • Pro-Rata Rights

    Pro-Rata Rights give investors the right to participate in future funding rounds to maintain their percentage of ownership in the company.

  • Product Development

    Product Development is the complete process of bringing a new product to market, from ideation through design, development, and finally, launch.

  • Product Differentiation

    Product Differentiation is the process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

  • Product Innovation

    Product Innovation is the development and market introduction of a new, redesigned, or substantially improved good or service, differentiating a company from its competitors.

  • Product Lifecycle

    The Product Lifecycle is the cycle through which every product goes through from introduction to withdrawal or eventual demise.

  • Product Roadmap

    A Product Roadmap is a high-level visual summary that maps out the vision and direction of a product offering over time, communicating the why and what behind the product.

  • Product Scaling

    Product Scaling refers to the process of expanding a product`s capabilities or availability to meet an increasing demand in the market, often involving strategic planning and resource allocation.

  • Product Validation

    Product Validation is the process of testing a product concept with potential users to ensure it meets market needs and has a viable demand before fully launching it.

  • Product Viability

    Product Viability refers to the potential of a product to meet market needs effectively, sustainably, and profitably, often assessed through market research and early user feedback.

  • Product-Market Fit

    Product-Market Fit occurs when a product satisfies a strong market demand and is a key indicator of potential for startup success.

  • Professional Investor

    A Professional Investor is an individual or entity deemed to have sufficient experience, expertise, and financial acumen to make informed investment decisions.

  • Profit and Loss Statement

    A Profit and Loss Statement is a financial statement that summarizes the revenues, costs, and expenses incurred during a specific period, typically a fiscal quarter or year.

  • Profit Forecast

    A Profit Forecast is an estimate of the future profitability of a business, predicting upcoming income, expenses, and net profits.

  • Profit Margin

    A Profit Margin is a financial ratio used to calculate the percentage of profit a company produces from its total revenue, indicating the efficiency at generating profits.

  • Profit Sharing

    Profit Sharing is a plan that gives employees a share in the profits of the company, typically as part of their compensation package, encouraging ownership behavior and loyalty.

  • Profitability Analysis

    Profitability Analysis is the assessment of the ability of a business to generate earnings as compared to its expenses and other relevant costs incurred during a specific period.

  • Project Financing

    Project Financing is a funding method in which lenders provide money for the development of a project solely based on the projected cash flows, with the project`s assets, rights, and interests as collateral.

  • Project Management

    Project Management is the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria.

  • Project Sponsor

    A Project Sponsor is an individual or group that provides financial resources, support, and guidance for a project, often holding accountability for its success.

  • Promissory Note

    A Promissory Note is a financial instrument that contains a written promise by one party to pay another party a definite sum of money either on demand or at a specified future date.

  • Proof of Concept (PoC)

    A Proof of Concept is a demonstration to verify certain concepts or theories have the potential for real-world application, often before full-scale production or development.

  • Proof of Stake (PoS)

    Proof of Stake is a type of consensus mechanism used by blockchain networks to achieve distributed consensus, where the creator of a new block is chosen via various combinations of random selection and wealth or age.

  • Prospective Investor

    A Prospective Investor is an individual or entity showing interest in investing in a startup but has not yet committed capital, typically in the early stages of the fundraising process.

  • Prospectus

    A Prospectus is a formal legal document that companies must file before going public, detailing the investment offering for the public and containing financial data, risks, and objectives.

  • Prototype

    A Prototype is an early sample, model, or release of a product built to test a concept or process, serving as a thing to be replicated or learned from.

  • Public Debt

    Public Debt refers to money or credit owed by any level of government; it can also refer to the total amount of money owed by a company to creditors in the form of bonds.

  • Public Market

    The Public Market refers to the marketplace for the buying and selling of publicly traded securities, including stock exchanges and over-the-counter markets.

  • Public Offering

    A Public Offering refers to the process of offering shares of a private corporation to the public in a new stock issuance, allowing the company to raise capital from public investors.