Soft Launch
Content
Definition
A Soft Launch is the release of a new product or service to a limited audience or market segment before a wider, public launch. It allows startups to gather feedback, adjust offerings, and refine marketing strategies in a controlled environment.
Usage and Context
A soft launch introduces a product to a small audience to collect feedback before a wider release.
Frequently asked questions
- What is the meaning of soft launch? A soft launch releases a product or service to a select group to test and refine before a wider market launch.
- What is soft launch in project management? A soft launch is when a product or service is released on a smaller scale to test its performance and gather feedback before a full launch.
- What is soft launch vs hard launch? A soft launch is a limited release to test the market, whereas a hard launch is the full public release of a product.
Benefits
A soft launch releases a new product or service to a limited audience to gather feedback before a full launch.
Conclusion
A soft launch introduces a new product to a small group to gather feedback before a full release.
